“90% of self-service business intelligence (BI) initiatives don’t have the right foundation, and as a result, the decisions your users are making may be putting your business at risk.” – quote from Lauren McCollem’s latest DI blog post.
A really interesting and honest account from a business user perspective, of how frustrations due to reliance on others to get at your data has led to “going rogue”- with easy-access data discovery tools, only to find that a strong foundation and managed data governance are imperatives for building a reliable source of information that everyone can rely on.
Blog By Lauren McCollem
Lauren is responsible for driving awareness and demand creation strategies for Dimensional Insight products and solutions across all vertical markets. With nearly 15 years of experience marketing services that support data-driven decision-making for IT, line of business, and the C-suite, Lauren is passionate about accelerating the use of data discovery and visualization tools to make better business decisions that drive results. Most recently Lauren held a senior-level product marketing and strategy role with Harte Hanks’ Data & Content Solutions divisions which focused primarily on the development of lead scoring, analytics, predictive modeling, audience segmentation and content marketing services for B2B Tech Marketers. She received her MBA from Suffolk University and her BA from Northeastern University, graduating summa cum laude from both institutions.