Predictive analytics may seem like a new technological concept, but there’s one area where we have been participating in the practice for decades, if not centuries. Weather forecasts are a form of predictive analytics that everyone can understand – but as with analytics in any other area, the forecasts are only as good as the data informing them. Here’s a look at how weather data is collected, how one company is taking steps to try to modernize that approach with new technology, and how your organization can use the same approach with your data.More