RAD, or retail account data, refers to data reflecting sales directly into the retail level. This data provides insights into how specific products are selling in different retail locations.
Depletion data refers to the quantity of product that has been “depleted” from a distributor’s inventory. Normally it represents products that have left the distributors’ warehouses. Note the key word is ‘normally’. Read on to learn about caveats that suppliers need to keep in mind when making decisions based on depletion data.More