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The past few years have been particularly volatile for the beverage alcohol industry, with many companies forced to abruptly change their business strategies to reflect the new status quo. Increased pressure from shifts in consumer behavior, along with the expansion of e-commerce and the emergence of major disruptions such as the COVID-19 pandemic, have all put serious strain on the traditional three-tier system.
Here we explore ways that analytics can help mitigate the strains.More
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