We thought the easiest and most flexible way to get the information from people to almost live was the solution that Diver represented through DBI. We felt it was flexible, it could be implemented very quickly, and it was cost-effective, because this was something we were funding at the head office ourselves.
It was also scalable — we thought it would be achievable for all sizes of business, all of the retailers that we have. We’re using our own information now, it’s more believable, it’s reality. We’re able to share with our members that this is happening in this area, here’s how you can implement it in your store.